Every year we revise the Scheme's look and feel and update content with the latest rates. For 2023 I introduced a striped ribbon and patterns repeating the colours of our circular benefit diagram. It appears on the cover of our brochures, web banners, social media adverts, and even Microsoft Word templates.
I have decided to use the benefit structure colours more elaborately. It emphasises the flexibility of the options and contributes to a more unique identity separating the look from the rest of Momentum's offerings. It also makes the audience familiar with the way the Scheme is structured by introducing the colour coding a bit sooner.
Email banners used for general communications to members
The benefit structure diagram below triggered the bold colours used throughout all the collateral.
Momentum Medical Scheme has introduced a new circular diagram to help explain its six plan options in a more graphic and simpler way. The 3D cylinder used previously was quite complex and difficult to understand. I was part of the team that redesigned the diagram to make it more user-friendly. The benefits are colour-coded throughout all related materials, making it easier to identify them. The new colour scheme looks fresher, and it's also more adaptable for digital applications.to identify them. The new colour scheme looks fresher, and it's also more adaptable for digital applications. Momentum Medical Scheme has recently introduced a new circular diagram to explain its six plan options in a more user-friendly and graphic way. The previous 3D cylinder was quite complex and difficult to comprehend. I was part of the team that redesigned the diagram to make it simpler. The benefits are now colour-coded throughout all related materials, which makes them easier to identify. The new colour scheme looks fresher, and it is also more adaptable for digital applications.
We launched a social media campaign that also features the benefit colours and emphasises the flexibility of the options.
