Additionally, the repeated logo has been employed as a pattern, adding subtle visual interest. This pattern could be adapted for various applications, such as handbag linings or fabric, extending the brand’s presence in a tactile and elegant way.
Zori Leather
Zori (/ˈzɔːri/), also rendered as zōri (Japanese: 草履 ぞうり), are traditional Japanese thonged sandals crafted from materials such as rice straw, cloth, lacquered wood, leather, rubber or—more commonly in modern times—synthetic alternatives. Evolved from the tied-on waraji sandal, they are closely related in form to contemporary flip-flops, which gained popularity in the United States, Australia, and New Zealand after World War II, when returning soldiers introduced Japanese zori to these markets. The branding draws inspiration from the understated elegance of Japanese design. The organic shape of pebbles — synonymous with the tranquillity of Japanese Zen gardens — has been incorporated as a key aesthetic element. A soft and soothing colour palette has been chosen to establish a calm visual language, allowing the products to remain the focal point. A distinctive, organic-looking typeface forms the basis of the logo, reflecting the handmade and natural qualities inherent in the product. The logo’s simple square format ensures versatility. Its compact design scales easily and is highly effective for product labelling as well as social media applications.
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