Zori Leather

Zori (/ˈzɔːri/), also rendered as zōri (Japanese: 草履ぞうり, are thonged Japanese sandals made of rice straw, cloth, lacquered wood, leather, rubber, or—most commonly and informally—synthetic materials. They are a slip-on descendant of the tied-on waraji sandal. Similar in form, modern flip-flops became popular in the United States, Australia, and New Zealand when soldiers returning from World War II brought Japanese zori with them. The branding should incorporate the simple Japanese aesthetic. I used very soothing soft colours. It allows the products to shine. It used a unique font as a base. It looks organic and handmade, just like the product. The simple square format of the logo is quite compact, scales well, and will work well for product branding and social media. The logo repeat was used as a pattern adding interest. It could easily be used on fabric for a handbag lining etc.

ZORI website

You may also like